I truly believe that we each have a gift to share and my job is to help you find confidence in that. Because if you don’t share your gift, how will anyone ever get the opportunity to experience it? Each contract is tailored to your needs. We’ll start with a meeting to discuss what’s working and not working with your current marketing. I’ll then create an overall strategy with your ideal client in mind and a content calendar to make posting even easier.

1. Ideal Client Avatar

Marketing is SO much easier when you have your ideal client well defined. Where do they work? Where do they live? Where do they spend their free time IRL and online? What need does your product or service fulfill? With this information, I’ll define your ideal client avatar so that your messaging is always crystal clear, authentic, and honest and attracts clients to you.

2. Marketing Strategy

Ever wondered if you should be on ALL the social media platforms? Ever wondered if you should have paid ads on those platforms? The short answer is, no, you don’t to be everywhere. There are TONS of marketing channels, but not all are created equal. I’ll identify the most beneficial ones for your business and create a strategy that works for you.

3. Content schedule

Each marketing channel has a different audience that wants to hear from you. Don’t let your messaging fall on deaf ears by only sharing your post with one channel. I’ll create a posting schedule that reuses content for each channel. For example, I’ll take an Instagram story and repurpose it into an Instagram post for a later date. Then we’ll expand that post into a blog or email newsletter, and so on.